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Date: April 30, 2024 Tue
Time: 2:05 am
Time: 2:05 am
Results for alcohol related crime, disorder (new zealand)
1 results foundAuthor: Arthur, Joy Title: 'It's Not OK!' in Paeroa : A local campaign to raise awareness of the effect of alcohol-fuelled family violence on the children of Paeroa Summary: This is a report about the Paeroa ‘It’s Not OK!’ family violence primary prevention campaign that ran over a four month period from September 2012 to January 2013. The project focused on raising awareness about the effect of alcohol fuelled family violence on children and facilitating sustainable change in community attitudes using messages from the campaign. There were 26 local champions promoting campaign messages on billboards, posters and slide-shows, as well as at several community events. Campaign messages also featured in the media and on local radio stations. Research for this report included a review of current literature on community mobilization and interviews with the campaign organizing committee, the champions and members of the public attending the launch of the campaign. A street survey was conducted toward the end of the campaign period to ascertain community awareness of the campaign, as well as any changes in community attitudes attributable to the campaign messages. Pre and post campaign police callouts to incidents of family violence and the knowledge and use of support services are also examined in the report for indications of a change in community attitudes toward family violence issues. The launch and street surveys revealed raised awareness of family violence issues in the Paeroa Community. A majority of participants displayed a good overall knowledge of campaign messages, particularly those featuring the local champions, and were able to identify where to go for support with family violence issues. Reports from the champions and the working party contained anecdotal evidence of local families making significant changes in their attitudes toward family violence. There is also evidence of a change from the Collaborative Case Management (FVIARS) Project for Paeroa which reveals a considerable decrease in the number of family violence incidents attended by police post campaign compared with the same period pre-campaign, as well as fewer family violence callouts involving alcohol. Overall, the evaluation of the project reveals an inclusive, culturally sensitive campaign that has successfully used local role models to raise awareness of the effect of alcohol fuelled family violence on those in the community. The champions also played a key part in motivating others in the community to make a change in their attitude toward family violence. The ‘It’s Not OK in Paeroa!’ campaign is an excellent example of a programme that has used community strengths to meet community needs and one that has the potential to contribute a good deal toward future campaigns. Recommendations for use in future campaigns include: Recognizing the importance of the champions’ role in this and other projects by developing a tool-kit to assist organizing committees in recruiting, training and supporting them. Extending the campaign time-frame to facilitate ongoing support for local activists who wish to ‘refresh’ campaign messages in the community. Details: Christchurch, NZ: Alcohol Advisory Council, 2013. 54p. Source: Internet Resource: Accessed August 8, 2013 at: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/paeroa-report-2012.pdf Year: 2013 Country: New Zealand URL: http://www.nzfvc.org.nz/sites/nzfvc.org.nz/files/paeroa-report-2012.pdf Shelf Number: 129578 Keywords: Alcohol Related Crime, Disorder (New Zealand)Child Abuse and NeglectFamily ViolenceMedia CampaignPublicity Campaign |